A war is brewing in the business intelligence and analytics market. “We’re about to see rapid adoption of BI and analytics in 2014 and going forward,” said Gartner analyst Dan Sommer during his session at the Gartner BI and Analytics Summit. That’s after years of slowed-down — and even flat — market share growth.
I find this information from the article to be an especially important piece of the puzzle
Data visualization tools are only as good as the information that is inputted. If organizations lack an enterprise-wide data governance policy, they could be relying on inaccurate or incomplete information to create their charts and dashboards. Having an enterprise-wide data governance policy will help mitigate the risk of a data breach.
Like how the interview addresses the fact that you can, and probably should, have both ETL/Warehousing and other Data Integration tools. Use the solution that is best suited for the specific data and the business need.